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KIA Sets To Unveil New Logo (Photos)
KIA may be unveiling its new identity in a couple of months’ time according to reports.
“The new emblem is similar to the one at the Imagine concept car, but it will look a bit different,” Kia Motors President Park Han-woo told South Korea’s Motorgraph, according to a story translated by The Korean Car Blog. The new badge would allegedly begin appearing on vehicles in October.
An unconfirmed report, however, suggested that the company might reserve the new insignia for hybrid and electric models.
The new logo first debuted at the 2019 Geneva Motor Show as the brand’s concept for an electric crossover. It featured a coupe-inspired exterior shape, and the company covered the body in six layers of chrome silver paint. Inside, there was an array of 21 screens on the dashboard.
It will be recalled that in December 2019, the Korea Intellectual Property Rights Information Service published a trademark request from Kia that showed the new logo.
The newly redesigned logo has an appealing look than the former one. The K.I.A letters are now interwoven to give it the 3D look and the funky futuristic but modern design.
Park Han-woo, president of Kia Motors Corp, said he plans to meet with reporters at the Korea Automobile Journalists Association to replace the brand logo.
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