Car Talk
This Adorable And Sleek 1960 Mazda R360 Coupe Was The Kei Car That Set Mazda In Motion
January 30, 2020, marked the 100th years of Mazda. Mazda did not start out as an automobile manufacturer officially, it started as a maker of artificial cork and it wasn’t known as Mazda 100 years ago.
Mazda R360 at 1960 Tokyo Motor Show
The Japanese brand might be celebrating their 100 year anniversary but it was 60 years ago that one model, in particular, set the benchmark for Mazda and microcars at large. Priced at just ¥300,000 (around $830 USD), the small, adorable Mazda R360 coupe was more than a city car; it was stylish, efficient and, above all else, fun to drive. These characteristics went on to define the brand’s DNA, and still does so today.
The Mazda R360 coupe was not the first Kei car (microcar) but quickly became the most popular in Japan. Unlike competitors within the 3 x 1.2-meter size segment, the car enhanced a more efficient four-stroke engine with two 360 cm 3 V-cylinders, which, despite only producing 12 kW, propels it to a top speed of 56 mph (90 km/h). This power, combined with an incredibly low weight of just 380 kg, made it the lightweight four-seater in the world at the time.
Mazda R360 at 1960 Tokyo Motor Show
The model conceived Mazda’s gram strategy, which is their ongoing obsession with containing mass. Aluminum elements, from its hood to engine valves, were integrated throughout and even a rear window made from specially developed plexiglass was used to help reduce weight. Without a frame, its monocoque structure furthered its weight reduction, even improving safety, ride comfort and reducing vibrations. The result was extremely engaging and fun to drive, and reflected the brand’s Jinba Ittai spirit, which is defined as the connection between driver and car.
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